Websites for gyms and fitness studios
Gym and fitness studio websites that turn visitors into members
People join a gym when they can picture themselves there. A SiteBee fitness site shows your space, explains your classes or training options in plain words, and makes a free first visit or class request easy to send.
What every gym website needs
What kind of gym you are
Strength, classes, boutique, 24-hour, personal training. Say it in the first line.
Class schedule or link
Up to date, or a link to your scheduling app.
Membership options
Even starting prices help people decide to visit.
A first-visit offer
Free class, trial week or intro session. Make it the main button.
Photos of your space and coaches
Real people, real equipment.
What customers type into Google
Use the same words on your site, by name, so customers and search engines can match you.
- gym near me
- personal trainer
- fitness classes
- yoga studio
- strength training gym
Mistakes we see on gym sites
- No idea of price until you walk in
- An out-of-date class schedule
- Stock photos of models instead of your gym
How the seasons change what you should feature
Your homepage should match what customers need right now. Here is how that shifts by climate.
Hot and dry (Phoenix, Riverside, Sacramento)
When it is too hot to train outside, your air-conditioned space is the selling point. Say so all summer.
Hot and humid (Dallas, Houston, Miami)
A cool, clean indoor space beats running in the humidity. Lead with that in summer.
Cold and snowy (Chicago, Boston, Detroit)
New Year resolutions and winter cabin fever are your peak. Run a January intro offer on your homepage.
Four seasons (New York, Washington, Philadelphia)
January and late summer are the two big sign-up windows. Plan homepage offers for both.
Mild and damp (San Francisco, Seattle, Portland)
Rainy months move workouts indoors. Promote classes and drop-ins through the wet season.
Mild and dry (Los Angeles, San Diego, San Jose)
Outdoor bootcamps and indoor training both work in mild weather. Show both if you offer them.
High and dry (Denver, Salt Lake City, Boise)
Ski season prep in fall and summer trail fitness are natural seasonal programs to promote.
Example gym designs
Sample sites for a fictional business. Yours uses your own name, services, hours and photos.
Pricing
Starter
A clean one-page site, live today.
- 1-page website
- Hosting and SSL included
- yourname.sitebee.co or your own domain
- Edit text, photos and hours anytime
- Email support
Pro
A full site that brings in leads.
- Everything in Starter
- Opening logo reveal
- Multi-page site (up to 6 pages)
- Standard .com included (up to $15/yr value)
- Contact and booking form
- Google Maps embed
- Basic analytics
Max
We keep you showing up on Google.
- Everything in Pro
- Opening logo reveal
- SEO setup: Google Business Profile, schema, sitemap
- Monthly local SEO tune-ups
- Priority edits, same business day
- Monthly performance report
Pro gives you sections for memberships, classes and coaches, and a trial-visit request form. No setup fee, cancel any time.
Gyms & Fitness Studios: common questions
Should my gym website list membership prices?
Starting prices help people choose to visit. You can always explain options in person.
Can I link my class schedule app?
Yes. Add your scheduling link to the main buttons from the dashboard.
How do I offer a free first class?
Make it your main button and headline. The request form sends you their details.
Can I feature my trainers?
Yes. Add a short line about each coach. People choose trainers as much as gyms.
Do I need a site if I post on social media?
Social posts disappear. Your site is where people check prices, hours and how to start.